After turning 30, watching loved ones struggle with lifestyle-related health issues made me rethink my own habits. I wanted to eat cleaner, without giving up on taste.

The turning point came in a supermarket aisle. Hungry, I spent 20 minutes reading snack bar labels — and walked out empty-handed. Everything had something I didn’t want: refined sugar, palm oil, preservatives, or ingredients I couldn’t recognise.

So I went back to the kitchen.

Nothing Silly was created to prove that snacks don’t need to be complicated or misleading to taste great. Just real, recognisable ingredients — made transparently, with care.

Our belief is simple:

If you can’t recognise it, you probably don’t need it.

No tricks. No buzzwords.

Just clean, honest snacking.